Tinti – spielstabil – Olli Olbot
Exhibition Stand – Spielwarenmesse
Nuremberg, 160 m²
A soft and inviting exhibition concept was developed to showcase the three distinct brands of the group at the International Toy Fair.
The unifying design elements are flowing fabric structures printed with custom graphics, creating a light and dynamic architectural framework. In front of these textile backdrops, carefully selected decorative elements reflect the character of each product range and strengthen the individual brand identities.
At the same time, each area is given its own unique atmosphere through the targeted use of lighting and color, allowing the brands to maintain their individuality while remaining part of a coherent overall presentation.
The extensive use of textile construction also fulfilled the client’s goal of maximizing sustainability and reusability. A large proportion of the materials could be reused for future events, significantly reducing waste and resource consumption.
Concept Design, Planning, and Realization