Acxiom
Exhibition Stand – DMEXCO
Cologne, 75 m²
The defining feature of the stand is the large stepped platform, which connects all communication areas and creates a central meeting point for visitors. Finished in natural wood, it forms a warm and inviting island within the exhibition space, contrasting with the blue-grey corporate color scheme of the stand.
The rear wall features multiple LED screens displaying precisely coordinated content, creating a dynamic and engaging brand presentation. Strong visibility from a distance is achieved through suspended illuminated logo cubes positioned above the stand.
The concept successfully combines presentation, communication, and brand experience, creating an open and welcoming environment for customer interaction.