Ciclo Sport e-Bike-Components
Eurobike Exhibition Stand
Frankfurt, 100 m²
The challenge for this exhibition stand, designed for a manufacturer of e-bike components, was to make small products appear large and impactful.
To achieve this, the concept features long illuminated display units combined with large suspended logo and lighting elements above them. To enhance the overall visual effect and focus attention on the illuminated surfaces, the entire stand is designed in black. Only the service and storage block contrasts in white, creating a strong visual focal point.
Small blue accents within the lighting and logo elements repeatedly highlight the brand’s corporate color, which is also reflected in the product imagery displayed on the textile back walls.
Concept Design, Planning, and Realization