Congatec
Exhibition Stand – embedded world
Nuremberg, 170 m²
Within the technology-driven environment of embedded world, soft and curved forms are rarely seen. This made the distinctive Congatec logo, with its rounded corners, the ideal starting point for the stand’s architectural language. The company’s corporate color, orange, was also used extensively throughout the design to create a strong and recognizable brand presence.
Selected areas of the floor incorporate graphic elements derived from the logo design, providing visitors with intuitive orientation throughout the stand. In line with the client’s sustainability goals, the eye-catching product presenters, reception counter, and wall elements were designed for repeated use at numerous large and small trade fairs.
A significant amount of attention was devoted to the finer details of the project. This included the development of flexible mounting systems for the computer modules displayed on the presenters, as well as enlarged, illuminated, and partially disassembled models of electronic components that helped communicate complex technologies in an engaging and accessible way.
The result is a distinctive exhibition environment that combines strong brand recognition, technical innovation, and sustainable design principles.
Concept Design, Planning, and Realization
Fotos: www.fotostudio-heuser.de