STEAG IQONY

Exhibition booth for the STEAG Iqony Group at E-world, featuring a spectacular, sculptural light installation as the central focal point. Clean architecture, open communication areas, and a minimalist design language create a high-quality brand presentation that impressively showcases innovation, sustainability, and technical expertise.
Close-up of the sculptural light installation at the STEAG Iqony Group’s booth at E-world. The dynamically intertwined lines of light symbolize energy, connectivity, and transformation, and serve as the defining design element of the entire brand presentation—designed by Zillich for Objekt Consult.
The STEAG Iqony Group’s booth at E-world features a spectacular light sculpture as its architectural centerpiece. Open communication areas, spacious presentation spaces, and greenery-infused design elements create a welcoming atmosphere and combine innovation, sustainability, and personal interaction into a modern brand presence.
A perspective view of the STEAG Iqony Group’s booth at E-world, featuring a spectacular, dynamic light sculpture as the central design element. The open booth architecture, spacious communication zones, and digital presentation areas create a high-quality environment for consulting, knowledge exchange, and brand presentation.
The STEAG Iqony Group’s booth at E-world features a sculptural light installation as its iconic centerpiece. The open booth design, green design elements, and spacious communication areas combine innovation, sustainability, and personal interaction to create a high-quality brand experience with a strong visual impact from a distance.
A perspective view of the STEAG Iqony Group’s booth at E-world, featuring a spectacular, floating light sculpture as its central focal point. The open architecture, green staircase, and digital information displays create a welcoming atmosphere for meetings, consultations, and discussions about sustainable energy solutions.

Steag Iqony

Exhibition Stand – E-world
Essen, 120 m²

A striking illuminated tornado composed of one hundred yellow and blue LED tubes symbolizes the flow of energy from the sun to the earth. At the same time, it translates the exhibitor’s graphic key visual into a three-dimensional architectural feature, becoming the centerpiece of the stand.

A key design element is the contrast between the artistic, dynamic tornado structure and the clean, geometric language of the furniture and architectural elements. Privacy screens and zoning features made from potted plants and vertical wooden rods introduce warmth and a natural character, creating a welcoming and balanced environment.

The result is a stand that combines strong visual impact with a comfortable atmosphere, effectively communicating the company’s innovative spirit and industry expertise.

Photography: fotostudio-heuser

Concept Design, Planning, and Realization

Exhibition booth for the STEAG Iqony Group featuring a sculptural light installation and an open communication design. Organic forms, high-quality materials, and spacious gathering areas create a modern brand presence that impressively combines innovation, energy, and sustainability.
A close-up view of the iconic light sculpture at the STEAG Iqony Group’s booth at E-world. Hundreds of dynamically intertwined lines of light converge to form a floating, organic shape, visualizing energy, connectivity, and transformation—the central design element of the entire trade show presentation.
Entwurfsskizzen für den Messestand von STEAG Iqony auf der E-world in Essen mit Konzeptstudien einer dynamischen LED-Tornado-Installation, markanten Empfangsbereichen und einer modernen Messearchitektur als Grundlage der späteren Standgestaltung.
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